Created for Tony Award voters, this booklet was born out of the challenge of showing the experience of this fully immersive, groundbreaking theatrical event in a single image. Performed all around you, The Great Comet of 1812 fully envelopes the viewer in a 360° experience.
Sketch of Tony voter folding booklet for The Great Comet of 1812.
Originally conceived as an ad for the New York Times, comps were made of an image idea, showing both actors and viewers simultaneously. The producer was sold on the concept with the initial comps.
Initial comp for New York Times half page spread
Before long a photographer was hired and our “one-off” Times ad became the center piece of the Tony campaign! In the end we composited nearly 50 images to create a panoramic theater view showing the live show experience from the on-stage perspective, while highlighting every actor and musician in the show.
Final art used in Tony campaign booklet as well as following in New York Times two page spread.
To further illustrate the interactive experience, a folding booklet was built showing a progression through the architecture of the theater, starting with the booklet’s covers showcasing the production’s tile pattern in the flooring, through the first interior panels illustrating the eastern block lobby, to a lush red velvet gallery of images from the set framing quotes and awards won by the play to date. See finished booklet here.